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You say stop, I say go, go, go!

In lasts week’s post I gave a introduction to the underworld of search engine optimisation (SEO). This week I’m going to look at the dos and don’ts of SEO.

If you read my post last week about SEO you could be forgiven for thinking SEO is something that should be avoided if you are an honest Joe, but you’d be wrong. SEO is incredibly important and if you avoid it you would be denying yourself one of the most important tools in the world of online marketing. Ignore SEO at your peril.

This week’s post is a quick one, it’s my quick list of the dos and don’ts of SEO.


  • Do put serious thought into your SEO strategy
  • Choose relevant keyword phrases to your offering
  • Do research the popularity / conversion rate of keyword phrases before you begin your optimisation
  • Do submit your site and sitemap to search engines
  • Do monitor your site ranking and keywords
  • Do monitor what your competitors are doing
  • Do fight the good fight and stay honest/ethical


  • Don’t Ignore SEO
  • Don’t give in to using dishonest techniques to get ahead

Over the coming months I’m going to explore each of the dos listed above, starting with looking at the good and evil techniques available for SEO.

Till then I’d love to hear about any dos or don’ts that you’d like to see added to this list.


-Jimmy McGrath

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  1. Carolyn Gibbons says:

    Jimmy, I really look forward to reading your post each week. I thought I had missed this week’s when I couldn’t find it but, hey presto, I looked again today and it was up! When you’re pursuing your dreams but stuck in the daily grind, I find the words of Margaret Thatcher inspiring in a pragmatic way – “Plan your work for today and every day, then work your plan”.

  2. StuGoo says:

    Hey Jimmie,

    I agree with everything you’ve said so far, great stuff. Really, anyone who builds a web-based business these days, and neglects any substantial form of search engine optimisation for their new site is going to struggle from the outset. Of course, Google is an incredibly capable organisation, understanding their core product like few of their competitors seem capable of at this point. Good SEO these days (unlike the good-old days, where you could keyword saturate whatever you wanted with minimal penalty) really has to be absolute, according to their guidelines they clearly set out for the average webmaster to follow. Try to pull the wool over their eyes, even minimally, and it’s almost certain your site will be banished to the backblocks of the web before it ever began, subject to repeated pleadings of Google to let you back in to their search results. And if Google doesn’t have you listed, good luck trying to rank favourably with any other engines. Also, the Google algorithm changes so frequently these days, that anything slightly grey-hat or black-hat (if you’re game) that might work today, will surely be penalised tomorrow by Google, and you’re back down the ladder again. If it looks spammy, Google will ping you – nothing more certain in life, other than death, taxes and nurses of course.. :-D