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So They All Moved Over and One Fell Out

You may have noticed that we have recently moved this blog from zizee’s top level domain (www.zizee.com) to the subdomain blog.zizee.com. We did this to make way for our spanky new website. If you haven’t seen it go check it out and let us know what you think. We are especially interested in what you think of the look and feel of the website.

Some may be wondering why we have gone for a separate company website and product website. Couldn’t we put company information at the Zimmersion site? Well, we could have done that, but we decided that it would be better to have company information separate from product information as zizee will be launching more products after Zimmersion. By having a separate company site we can we can use keep company information all in the one spot, leading to less redundancy and maintenance. This way, each of the product sites can point to zizee.com for people looking for more information about this great little company. It is also hoped that the two sites provides the image of depth and solidness to a business that is still in its infancy, and from this depth we hope to instil confidence in our customers that doing business with us is a good idea, translating to more sales.

That’s the theory anyway, perhaps we’ll perform some A/B testing to prove it.

But for now it is time to concentrate on more important issues like launching Zimmersion.

So till next time you clever, clever people.

-J

So, do you think this theory holds true?. And what are your thoughts on our website? Let us know your thoughs by commenting below.

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2 Comments

  1. Cromwell says:

    Jimmy, how would you use A/B testing to test your theory? All I can think of are impractical solutions.

    Cromwell

  2. Jimmy McGrath says:

    Thanks for the great question Cromwell!

    The simplest way to test if the multi-site structure is working would be to have an “About zizee” link on Zimmersion.com that can either take the use to zizee.com, or zimmersion.com/about_zizee. At the same time you would manipulate the “signup” link to have an identifier, much like wordpresses’s link that you told us about in your comment to my previous post about A/B testing. By counting the number of conversions using each of the links you can then work out which is more successful.