Last week at The Startup Gardener I wrote about how Google’s customised search results can confuse people into thinking their SEO efforts results are different from reality. During this post I discussed how Google and a number of other companies are tracking web surfers as they browse from site to site. I think that most people don’t realise that their movements are being quietly tracked by the likes of Google, and if they did realise they would probably be a bit miffed.
I also suspect that many would sigh and quietly resent the fact they are being watched, but they would then resign themselves to the fact that there is nothing they can do about it. But this hopelessness is unfounded (at least for now) as there are things that can be done to beat these web tracking bugs, and it’s easy!
If you use the great free web browser Firefox, there is a really easy to install/use extension called Ghostery that will protect you from being seen by Google Analytics and other profiling tools. I’m a happy user, and so are many others (it’s been downloaded over 1.3 million times!) and I have to say that I quite like the fact my I’m not being tracked by unknown third parties as I browse the net. When you do install it, just make sure that you turn “blocking” on as by default it is turned off (as it should be).
Have any other privacy techniques / tools that you’d like to share? Let us know by commenting below.