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A/B, It’s Easy As 123

If you are anything like me, when you are purchasing a product you want some evidence that the product is the best for your budget. You’ll consult at reviews, your magic 8-ball, customer feedback, forums etc. Yet when it comes to making a change to something that has the potential to have a big impact on customer experience (thus the bottom line) we often make choices without really knowing if our choice is the best option out there. Doesn’t sound like the best way to do things does it. Continue reading →

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Premature Optimisation?

Some might be thinking that it is a bit premature to be talking about search engine optimisation (SEO) when ZiZee has yet to launch a product. And those people would have a point – there are SEO techniques that wouldn’t make sense at this stage. We’re not going to get many organic links to Zimmersion when there is nothing there but a logo and a “coming soon” message. But there are certain things that have a time component to them, so Continue reading →

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Welcome to Mo Town – enjoy your stay!

Howdy all, a quick post this week that is a change of pace from the my other posts. I wanted to remind everyone that Movember has finally arrived! Continue reading →

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Private Eyes Are Watching You!

Well, some of you may have noticed that there is a text field on the front page over at Zimmersion which allows you to leave your email address so that the we can let you know when the the first version if released into the wild. Something else that that is not so obvious is that we have also started using the services of Continue reading →

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The Path of the Righteous

Like the Force, there is a light and dark side to SEO, and as always one has to be careful not to be seduced by the dark side… Continue reading →

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You say stop, I say go, go, go!

In lasts week’s post I gave a introduction to the underworld of search engine optimisation (SEO). This week I’m going to look at the dos and don’ts of SEO.
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Peekaboo, I see you!

One of the things that is essential to the success of any product, online and off, is whether or not punters know about the product. When you are a business on the web a big part of this comes down to how you are visible and how visible you are to the major search engines. Continue reading →

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What’s in a name?

Some of my regular readers (hey Mum!) may be wondering what’s with the name zizee? Well about six years ago1 I was wanting to build a software startup and was racking my brain for a good name. Continue reading →

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Greetings and Salutations

So another blog eh? Yep, yet another blog, but this one is different, because it is written by someone who I’ve grown quite fond of over the years, me. And the subject matter is also quite dear to my heart: zizee’s progress from nothing to Mega-Corp 2000. Continue reading →

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